Aim/objective: Our aim is to unleash Ethiopia’s potential for sustainable and inclusive tourism development and promote Ethiopia’s history, culture, nature, hospitality to the world.
Mission/vision: Our mission is to offer travelers an authentic Ethiopian origin tourism brand streamlined to capture the comprehensive tradition of Ethiopian hospitality but with a world class service. Our vision is to set a platform in service excellence by offering educational, recreational, inspirational tour operation at a competitive price. We have set clear objectives to be leader in the market, to developing new adventures and unleashing Ethiopia’s tourism potential as well as promoting sustainable tourism development.
Motto: Our motto is “with Pagumen, Ethiopia Narrated Truly!” When we say, with Pagumen, it is all about the tour guides who proudly and confidently make themselves ready to let visitors or tourists know about Ethiopia in general and the particular destinations. Truly is a description of the real, quality, genuine explanation and dedicated service to customers with greater commitment and faithfulness. Truly is again about our commitment to make our customers satisfied with our service. Our customers who actually paid to know and see the destination; need to get it truly narrated. We believe our business relies highly on our guides who represent Pagumen to truly explain Ethiopia to the tourists the way it is.